New leads
18Current periodCampaign operations
Family Legacy Check
Today at a glance
Funnel health
Valid consents
1225%Appointments
42 attendedAccepted referrals
5Valid referral definitionSLA breaches
1Needs attentionWithdrawals
1Suppressed globallyPipeline
Stage distribution
Consent health
Clear choices
- Form starts48
- Enquiry permission18
- Referral permission12
Owner-only records
Recent submissions
| Received | Respondent | Contact | Introduced by | Referral consent | Stage |
|---|---|---|---|---|---|
| 2026/07/21, 16:05:00 | Synthetic respondent DEMO-001 | +27 82 000 0000 demo@example.invalid | Brenda | Granted | Qualified |
Attribution
Channel and partner performance
| Source | Consented leads | Valid referrals | CPVR | Action |
|---|---|---|---|---|
| Partner - accountants | 7 | 4 | R 540 | Monitor |
| Organic / direct | 5 | 2 | R 0 | Monitor |
| Meta - legacy draft | 6 | 2 | R 720 | Monitor |
Brenda's team
Who introduced each respondent
| Brenda or agent | Respondents | Referral consents | Valid handoffs |
|---|---|---|---|
| Brenda | 5 | 4 | 2 |
| Field agent - Johannesburg | 4 | 3 | 2 |
| Field agent - Durban | 3 | 2 | 1 |
Approval-only engine
Recommended actions
Landing conversion below 8%
Approve a headline-only experiment. Consider a shorter journey only after that experiment concludes.
Consent completion below 60%
Approve a clarity-only test explaining why each item is required.
CPVR ceiling not approved
Set and approve a numeric CPVR limit before budget rules can evaluate.
Experiment register
One variable at a time
Headline clarity test
Primary metric: landing conversion
- Confidence
- 95%
- Power
- 80%
- Allocation
- 50 / 50
Form presentation test
Starts only after the headline test concludes.
Release controls
Launch approval register
Scheduled reports
Daily and weekly reporting
Operations snapshot
New leads, consents, SLA breaches, appointments, referrals, pending cases, withdrawals, conversion, cost and approvals.
Executive review
Funnel, partner and campaign ranking, losses, experiments, incidents and next week's plan.